Cookie Policy

Last updated: [May 31, 2022]

About this Cookie Policy

Xiaomi Singapore Pte. Ltd., Xiaomi Technology Netherlands B.V., and its affiliated companies within the Xiaomi Group (referred to in this policy as “Xiaomi”, “we”, “our” or “us”) take your privacy very seriously. This policy is designed with your needs in mind, and it is important that you have a comprehensive understanding of what type of cookies we use and how we use the information we collect. By carefully reading this policy, you can understand how we use cookies and other similar tracking technologies, including the categories of such technologies, what they are used for.

In certain circumstances, we collect personal data about you through these cookies which may include your IP address, information about the way you use our website, your choice of internet browser, the type of device you’re accessing our website from and where you are in the world. Where any information we collect through cookies qualifies as personal data, this Cookie Policy and our Privacy Policy applies to the collection and use of such personal data. For further information on our information collection and usage practices, see our Privacy Policy.

What are cookies and other similar technologies?

Cookies are small text files containing a string of alphanumeric characters that are placed on your computer, phone or other device by certain websites that you visit. Xiaomi's websites and online services (referred to in this policy as our “website”) may use cookies and other similar tracking technologies for a range of purposes, including to render our website’s functionality and improve your experiences. Other similar technologies such as web beacons and local storage, are also used to store or access information on your devices and record your actions or preferences over time. In this policy, we refer to all of these technologies as “cookies”.

Different cookies remain for different periods of time on your devices. We may use both session cookies and persistent cookies. Session cookies expire when you close your browser. Persistent cookies still remain after you close your browser and may be used by your browser on subsequent visits to the website or service (for example, in order to remember your preferences).

The cookies we use are only the First-party cookies: where cookies are stored by us for Xiaomi’s purposes.

Why do we use cookies and other similar technologies?

Cookies can be used for a variety of purposes. Most of them are set to maintain the essential functionality of our website and to detect websites performance that will help us work more efficiently. For example, cookies can be used to remember the items added in your online shopping cart, or to help you automatically log in for your next visit by recording your credentials.

Further information about the specific cookies and other technologies we use is explained below.

Do we ask for consent to place cookies on your device?

We will ask for your consent to place cookies on your device, except in certain circumstances where cookies are necessary for the transmission of a communication, or where cookies are strictly necessary for us to provide you with a service that you have requested (please see the sections on ‘Essential Cookies’, below for more information about how we use these types of cookies). Please be noted that currently we only use the “Essential Cookies”. We will ask for your separate consent if other types of cookies except that the “Essential Cookies” will be placed on your device.

What kinds of cookies do we use?


Analytical cookies track users' activities in their browsers in order to better understand how Our website is viewed and used. These cookies collect information in order to determine:

1. The channel through which users arrive on Our website. For example, if they visit it directly by typing a URL, or by clicking on a link on other social media platforms or search engines.

2. The performance of Our website. For example, number of visits to each page, duration of each visit, usage and clicks on each feature point, events that occur on the website, aggregate usage, performance data and breakdown errors that may occur on the website.

3. Information about devices that visit Our website. For example: browsers, operating system, device model, etc.

We will obtain your prior express consent by means of a clear affirmative action before using these analytical cookies.

For more details on the analytical cookies that We use, please see the complete list of the aforementioned cookies which is available below.


Cookie Name Description Duration Domain
_ga These cookies are associated with Google Analytics. These cookies are used to distinguish unique users by assigning a randomly generated number as the customer identifier. This information is used to compile reports and to help improve the website. Cookies collect information in a way that does not directly identify a person, including the number of visitors to the website, the origin of visitors and the pages they have visited. To learn more, read Google's presentation on privacy and data protection. 2 years
_ga_JM1KDGSWLJ 1 day
_gid 2 years

How to manage your cookies?

You have full control over the cookies when using our website. You are free to ask us to (or set your browser or operating system settings to) limit certain tracking or to decline cookies in relation to cookies which are not necessary, but please note that if you reject the use of certain types of cookies, some of the functions on our website may be affected and may not work correctly.

However, if you wish to disable the strictly necessary cookies (i.e. ‘Essential Cookies’), you will need to do this using your browser settings.

How can you contact us?

If you have any comments on or questions about the use of cookies on our website, please do not hesitate to contact us. Our contact addresses are listed below. You may also visit our Privacy Policy for further information generally and for details about the types of information we collect about you and the way you may exercise your privacy rights.


Xiaomi Communications Co., Ltd., #019, 9th Floor, Building 6, 33 Xi'erqi Middle Road, Haidian District, Beijing, China, 100085

For users in the European Economic Area (EEA): Xiaomi Technology Netherlands B.V. Room 04-106, Wework Strawinskylaan 4117 4th Floor, Atrium North Tower Amsterdam, 1017XD